Ecosystem · original project · mental health
Giant brains in the middle of the street
A touring exhibition to talk about what almost nobody says out loud. Each brain is customized by an artist around a mental-health theme — and at the end of the season the works go to auction.
How it works
Three acts, one subject
A project created from scratch by Magic, with in-house set design and operation. Johnny signs the concept.
01
The city wakes up different
Instead of a billboard, a giant brain in the middle of the park. On the pedestal, a single word: depression, panic, ADHD. Those who pass by stop. Those who stop read. That's how the subject leaves the clinic and enters the square.
02
Every brain has an author
Renowned artists customize each piece around a mental and brain-health theme. It isn't decoration: the work carries the subject, and the name that signs it opens the door for those who hadn't stopped to listen yet.
03
The season ends in an auction
After touring Brazil, the signed works go to auction. What was a street installation becomes a collector's piece — and the sponsoring brand runs through the whole exhibition, from the first square to the last bid.
What each brain carries
One theme per brain
- Síndrome de Down — a genetic condition, not a disease; the subject here is living together
- Autismo — another way of perceiving, communicating and relating to the world
- Mindfulness — bringing attention back to the present — the only theme that is training, not diagnosis
- Ansiedade — the body on alert when there's no danger at all
- Depressão — what doesn't show on the face of the person working next to you
- TDAH — attention, impulse and the bill nobody sees
- TOC — the thought that won't switch off
- Pânico — the fright that comes without warning and doesn't pick a time
- Bipolaridade — what exists between the two extremes
- Burnout — when the body collects what the routine didn't give
Three signatures on every brain
Who signs each brain
Each piece is born from the meeting of three people. That trio guarantees the work is beautiful, gets seen and is right.
An artist
Gives the installation its face. It's the signature that turns the brain into a work of art — and what takes the piece to auction at the end of the season.
An influencer
Brings the installation's theme and takes the subject beyond the square, to those who didn't pass by. The work reaches the street; the influencer reaches the rest.
A technical team
Answers for the technical side of each brain-health theme. What the work claims has to hold up in front of those who know the subject.
Why now
Mental health is no longer just an HR topic
Since May 2026, enforcement of Brazil's NR-1 standard covers psychosocial risk factors: stress, harassment and burnout have entered the company's risk management, alongside the hard hat and the boots. Sponsoring the exhibition puts the brand on the right side of that conversation — on the street, with art, without a lecture.