Live-marketing agency with design and factory under one roof, in São Paulo. Johnny is the founder and signs the creative direction.

• Three golds at the Eventex Awards 2025
• Best Sustainable Booth at APAS Show 2026
• Stages for Luísa Sonza and Jão at Rock in Rio and The Town

Old apartments and real-estate opportunities become modern, concept-driven spaces — with the art of set design and the science of advertising design.

• Real-estate consulting
• Transformation and renovation with an in-house team
• An advertising eye to sell faster

Luxury concierge with 24-hour service: tailor-made itineraries, exclusive access and the best of Brazil with no lines and no improvisation.

• Custom itineraries
• Events, VIP boxes and VIP experiences
• Yachts, helicopters, jets and luxury cars

A music venue on one of the most sought-after streets in Jardins: live programming every week, its own kitchen and a weekend operation that forgives no scheduling mistake.

• Live music every week
• Its own kitchen
• The example he uses when talking about teams and routine

An agency for electronic music artists, labels and brands. Johnny is a partner: the same read of stage and audience, now on the dance floor.

• Dance music artists, labels and brands
• Parties and releases in the electronic scene
• A community of 17k on Instagram

Traditional Arabic cooking with a contemporary reading, with set lunch and delivery. The house that taught the most about margins.

• Set lunch and delivery
• Low ticket, high volume
• No room for waste

The original house, in Moema. This is where much of the repertoire on operations, cost and teams comes from — the subject that comes up most after the talk.

• The group's original house
• Partner of Moema Market Day, a street festival
• Operations, cost and teams in practice

The brand's contemporary reading, on the 2nd floor of Jardim Sul Mall. Same benchmark kitchen, different pace.

• Mall traffic and executive lunch
• Fast without looking rushed
• Same kitchen, different crowd

Giant brains take over the street to talk about mental and brain health. The exhibition tours Brazil and the works are auctioned at the end of the season.

• Each brain customized by an artist
• Touring, across Brazil
• Open to sponsorship

A grand show under its own big top, touring all of Brazil in 2027. Concept, set design, fabrication and operation by Magic.

• Its own big top and a small city around the ring
• National tour in 2027
• Open to sponsorship and naming rights