SpeakerSet designerEntrepreneur
Creative Solutions & Real Connections
Over seventy countries on stage. A decade building brand experiences. Six topics. One hour that stays.
Scroll
The turn
Johnny started in circus arts as a teenager. Since then he has performed in over seventy countries, on the biggest stages in world show business — from Cirque du Soleil in Las Vegas to Broadway and to cruise-ship shows that circled the globe.
After shining under the spotlights, he traded the ring for the backstage. He became an entrepreneur and a nationally renowned set designer, signing stages such as Luísa Sonza at Rock in Rio and The Town and Jão at Rock in Rio, plus special projects on four continents.
That double life is what he brings to the auditorium. It isn't theory: it's what you learn when the audience is already seated and the curtain goes up on time — with or without you.
CreativeSolutions& RealConnections
Keynotes, set design and businesses that deliver on schedule. It's been written on the wall since day one.
What he's involved in
countries where he has performed
events delivered by the group's companies
companies where he is a partner and board member
states with their own headquarters
square meters of factory floor at Magic
keynote topics, for schools and companies
The script
Stage, travel, business and personal life in the same conversation. It works in the school auditorium and at the company convention — with energy, humor and the example of someone who lived every story he tells.
01
How to see opportunity where everyone sees a problem — and get the idea off paper with the resources you have today, not the ones you're missing. Told by someone who started in the circus ring and is now a partner in seven companies.
02
Johnny's specialty topic
Public speaking and NLP in practice: how to structure an idea, hold the audience's gaze and speak in a way that sticks — in the meeting, the sale, the classroom and life.
03
Planning, saving and first investments in plain language — from the first coins to the first paycheck. Those who learn to manage their own money take better care of the company's.
04
Pressure, social media, other people's expectations: practical strategies to keep balance and self-confidence. At school, the conversation young people need to have early. At the company, content that meets Brazil's NR-1 standard on psychosocial risks.
05
A frank, responsible conversation about respect, consent, diversity and gender identity. Reliable information, no taboo and no lecture — for more empathetic relationships at school, at work and in life.
06
What the circus, Broadway and the big stages teach about creating things that grab attention and stay in memory — and how to use it in a class, a meeting, a product or a brand.
The proof
A sample of what Magic delivered under Johnny's creative direction. Every project has a deadline, a budget, suppliers and a set time to open — and it opened.
The Town 2025 · The One stage
Arnold Sports 2026 · Circus booth
APAS Show 2026 · Best sustainable booth
Also signed
Projects by Magic, the live-marketing agency founded by Johnny Destro, who signs the creative direction. See the ecosystem
On stage
At the invitation of professor Rafael Pastre, at @anhembiemusic, at Anhembi Morumbi — Vila Olímpia campus. The topic: stage structures for major festivals.
“Building a stage is like composing a song: it takes rhythm, harmony and purpose.”
The ecosystem
Johnny doesn't talk about execution from books. He is a partner in each of these houses and sits on the boards that decide what opens, what closes and at what time — across three states and more than two thousand events.
Live marketing · set design, events, trade and keynotes
Live-marketing agency with design and factory under one roof, in São Paulo. Johnny is the founder and signs the creative direction.
Architecture and house flipping
Old apartments and real-estate opportunities become modern, concept-driven spaces — with the art of set design and the science of advertising design.
Luxury concierge and exclusive experiences
Luxury concierge with 24-hour service: tailor-made itineraries, exclusive access and the best of Brazil with no lines and no improvisation.
Bar and music venue · Rua Amauri
A music venue on one of the most sought-after streets in Jardins: live programming every week, its own kitchen and a weekend operation that forgives no scheduling mistake.
Electronic music agency · artists, labels and brands
An agency for electronic music artists, labels and brands. Johnny is a partner: the same read of stage and audience, now on the dance floor.
Contemporary Arabic cuisine
Traditional Arabic cooking with a contemporary reading, with set lunch and delivery. The house that taught the most about margins.
Restaurant · Moema
The original house, in Moema. This is where much of the repertoire on operations, cost and teams comes from — the subject that comes up most after the talk.
Restaurant · Jardim Sul Mall
The brand's contemporary reading, on the 2nd floor of Jardim Sul Mall. Same benchmark kitchen, different pace.
Touring exhibition · mental health · in-house project
Giant brains take over the street to talk about mental and brain health. The exhibition tours Brazil and the works are auctioned at the end of the season.
Grand spectacle under its own big top · 2027 tour
A grand show under its own big top, touring all of Brazil in 2027. Concept, set design, fabrication and operation by Magic.
Every choice can transform your own story — and the first step is already inside whoever is listening.
It's the line that closes the talk, at school and at the company. Before it come seventy countries, a four-thousand-square-meter factory and the bill for every project that had to stand on time.
Next step
Convention, kick-off, internal week, safety week, training, client event — or the school auditorium. Tell us the context and the date.
Reply within one business day.